Campaign Toolkit

Help us recover, reimagine, & rebuild in Western Wisconsin!

At United Way St. Croix Valley, our mission is uplifting people by building relationships, connecting resources and uniting the St. Croix Valley communities.  We work to strengthen the St. Croix Valley so that everyone can lead a healthy life, receive quality education, and experience financial stability. 

As a Campaign Champion, you are an invaluable partner to United Way St. Croix Valley. By engaging your organization, you are helping lead the fight for the health, education, and financial stability of every person in Western Wisconsin. You are helping rebuild the future of our community – a better future for each of us.

Getting Started

United Way St. Croix Valley will provide the tools that you need for planning and implementing a campaign. With the help and guidance of a United Way staff member, you can run a successful campaign at your work site even if you have never done it in the past.  To get started, contact Lisa Murphy, Development and Communications Director, for an overview and consultation. You will be most successful by offering employees the option of having a modest amount deducted from their check each pay period. Most businesses then send payments to us on a monthly or quarterly basis.

What Successful Campaigns Do

  • Show CEO and/or leadership team’s public support of campaign
  • Create and train a campaign team
  • Set goals
  • Make your campaign FUN and engaging
  • Include speakers/videos to show the impact of donations
  • Include special events
  • Send follow-up emails to remind employees of campaign events and deadlines
  • Thank donors and volunteers

In addition to the many tools available here, your best resource is the United Way staff who are here to assist you throughout your campaign, providing advice and helpful tips to ensure your success. Please don't hesitate to reach out!



New in 2020, donors will have the option to complete an online pledge form.  As a Campaign Champion, you can indicate whether you would like this option available for your work site when you complete your Campaign Form.

Thank you for your leadership during this year’s annual United Way St. Croix Valley campaign. Now more than ever, we need your help to recover, reimagine, and rebuild in Western WIsconsin!